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I don't know why, I don't know how, I only know that I was at the supermarket one fine morning, minding my own business, when suddenly I came face to face with "the sun-dried plum." I will tell you right now that I'm a fan of the prune—particularly when it's in Danish form—but the prune was clearly not selling.For the prune to turn heads (not to mention meet a nice guy, move to the suburbs, and have a couple of baby prunes) it needed a fresh marketing strategy.Which brings us to today's subject: the online dating profile.I've got a number of brilliant, beautiful, frank, funny friends, all capable of remarkable things, but writing an enticing online profile does not seem to be one of them. Some people offer their services in soup kitchens, some volunteer to shampoo crude oil off of sad, gooey pelicans; I rewrite online dating profiles.
One of my earliest electronic dates taught me about honesty. A handsome telecommunications executive I met over a drink at a restaurant one evening looked and sounded far less alluring to me a few days later in the sober light of day. It all started when my pal Paula asked me to figure out why she wasn't getting a response to her JDate ad. " What I get is that we all want to be loved for exactly who we are. " It wasn't long before news that I'd taken Paula's profile from drab to fab spread far and wide (okay, a couple of people in Brooklyn heard). I've seen the dumb, the dull, and the klutzy; the bitter, the brazen, and the too cute by half.