Good credit dating
Equipped with data and insights from a network of over 63 million global active users spending 3.3 billion minutes connecting every month, Match Media Group serves as a single point partner for brands to make meaningful connections with a wide and influential audience, leading to increased engagement, sales, and brand awareness.Match Media Group continues to revolutionize the dating landscape with new advertising and data products as well as audience intelligence and activation capabilities launching across its portfolio.Survey Insights Featured in Tinder Ad Campaign As an extension of the survey, Discover has partnered with Tinder, the world’s most popular app for meeting new people and part of the Match Media Group, to launch an ad campaign using Tinder’s native advertising products.Discover-branded profile cards offering relevant finance and dating insights from the survey will be integrated directly within the Tinder user experience.“A credit score is an important measure of financial responsibility as it rewards diligence and consistency over time when it comes to managing your finances, not necessarily how much money you make or what you have in the bank,” says Kate Manfred, Discover’s vice president of brand and consumer insights.
La Shawn, 31, said, recalling how the date this year went so wrong so quickly after she tried to answer his question honestly. "According to interviews with more than 50 daters across the country, all under the age of 40," credit scores can make or break a possible relationship.
The majority of survey respondents say they are only slightly comfortable or not comfortable at all with the idea of sharing financial information on a dating app or website.
This includes 69 percent who feel slightly comfortable or not comfortable at all sharing information about their amount of debt, 69 percent their credit score, 64 percent their income and 53 percent their spending habits.
Financial responsibility rated higher than several other important qualities, as 67 percent say a sense of humor is very or extremely important, 51 percent say attractiveness, 50 percent say ambition, 42 percent say courage and 39 percent say modesty.
Both women and men value financial responsibility, as 77 percent of women and 61 percent of men say financial responsibility is a very or extremely important quality in a potential partner.
The survey found that finances are a more common relationship strain than goals for the future, career decisions, politics, kids and religion.